Fundraising Campaign Strategy

Fundraising Campaigns

City of Hope's relies on fundraising and donations to support research and treatment programs. Below is a messaging campaign created to emphasize what makes the City of Hope experience different. The goal was to highlight personal stories and real people to connect and increase engagement.

Fundraising Campaign Strategy

Fundraising Campaign Strategy

I worked with City of Hope to use personal stories across the website, email campaigns, and ads (digital and print) to promote their new brand message that City of Hope provides the “miracle of science with soul." 

Clear, Concise, and Caring

Clear, Concise, and Caring

To help embrace the patient stories, each landing page and email uses personal stories, photography, and clear, concise messaging to become a place for people to share their stories to inspire others. Using fundraising microsites, email, and ad campaigns, City of Hope was able to form communities and show that it is more than just a hospital or research center rather than just saying it.

Below are links to two fundraising event microsites. As part of these events, people are encouraged to share their stories on personal pages that they can create and to share photos via event-specific hashtags. 

Walk4Hope.org

HopeSweatandCures.org