Brand Refresh & Web Content Process

Website Brand Refresh

ESI Design needed an updated website and brand messaging that matched their cutting edge design while also celebrating their pioneering spirit.  

Brand Refresh & Web Content Process

Brand Refresh & Web Content Process

To ensure a successful brand refresh with buy-in from all key stakeholders, I began with discovery meetings to learn about ESI's strengths and opportunities. I then did a competitor analysis to uncover ESI's differentiators.  From this qualitative data, I developed taglines and key messaging and wrote the web content for the new ESI Design website

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